not vested
Apple Inc - Stock Analyst Research
Target Price* US 200.00
Recommendation NEUTRAL
Apple Inc. - AI is playing catch-up at WWDC
Apple held its annual Worldwide Developers Conference (WWDC) on 10 June, during which it unveiled a redesign across its platforms and updates to iOS 26, iPadOS 26, watchOS 26, macOS 26 (Tahoe), and visionOS 26.
Upgrades centered primarily on visual enhancements such as the new “Liquid Glass” design, along with minor software refinements
Few AI innovations were announced (AI translator, LLM accessibility to third-party developers, and Visual Intelligence), most of which trail behind rivals like Google, not enough to address growing competitive pressures.
Our valuations remain unchanged.
We maintain our NEUTRAL recommendation with an unchanged DCF target price of US$200. WACC of 6.5% and a terminal growth rate of 3% remain unchanged.
We maintain a cautious outlook on Apple, due to near-term headwinds from tariffs, elevated CAPEX, and no significant AI innovation to help with persistent weakness in products and the China market.
Source: Phillips
https://www.poems.com.sg/stock-research/AAPL/
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