Apple losing over US$1 billion a year on streaming service, the Information reports
The tech giant has spent more than US$5 billion a year on content since launching Apple TV+ in 2019 but trimmed it by around US$500 million last year
Apple TV+, known for original shows such as Ted Lasso, The Morning Show, Shrinking, and Severance, has lagged behind rivals Netflix, Disney+ and Amazon.com’s Prime Video in terms of subscribers.
Industry leader Netflix had a total subscriber count of 301.63 million, according to the latest data, while Disney+ had 124.6 million users followed by Warner Bros Discovery at 116.9 million.
The iPhone maker does not break down the subscribers for Apple TV+ but it is estimated to have reached 40.4 million at the end of 2024, according to five analysts polled by Visible Alpha.
Source: Reuters
https://www.businesstimes.com.sg/compan ... on-reports
