by winston » Wed Sep 13, 2023 8:05 am
not vested
Apple introduced its latest iPhones at an event on Tuesday (Sep 12), banking on new materials, camera upgrades and improved performance to coax back consumers in a sluggish smartphone market.
The company unveiled four new models, keeping pace with the past few generations: the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max.
Like last year, the entry-level models start at US$799. The Pro version will remain US$999, but the Pro Max will now begin at US$1,199 – up US$100 from last year’s instalment.
In addition to the iPhone, new Apple Watches were unveiled at the event, with a focus on eco-friendly materials.
However most of the details of the presentation were previously reported, and investors gave a lukewarm response to the news.
Apple announced plans to start taking preorders for the latest models on Friday in more than 40 countries, including the US, India, China and Canada. The products will then start reaching consumers and stores a week later.
Apple is also releasing the phone’s latest operating system, iOS 17, on Sep 18. In a long-anticipated change, the iPhone 15 models are the company’s first smartphones to feature a USB-C connector, replacing the Lightning port used since 2012.
The connector, which was adopted to meet requirements imposed by the European Union, promises to make the device compatible with chargers for Android phones, as well as iPads and Macs. Apple also announced a version of its AirPods Pro that uses the USB-C standard.
Source: Phillips
It's all about "how much you made when you were right" & "how little you lost when you were wrong"