Reorganized under Simon Keswick in the 1980s
The defensive actions required during 1980 forced Jardine Matheson to sell its interest in Reunion Properties to raise cash. Newbigging was criticized for being too conservative and placing too much emphasis on local and regional operations. Although members of the Keswick family attempted to have Newbigging removed, perhaps no one worked as tirelessly as John Keswick.
Newbigging finally stepped down as senior managing director in June 1983, but retained the titular position of chairman. He was replaced as taipan by 40-year-old Simon Keswick, brother of Henry Keswick.
The election of Simon Keswick, who had not yet proved his business acumen, initially worried many investors of Jardine Matheson. Upon taking control, however, Simon moved decisively to reduce the company's debts and to place Hongkong Land on firmer financial ground.
To raise cash, he authorized the sale of Jardine Matheson's majority stake in Rennies Consolidated Holdings, a South African hotel, travel, and industries group based in Johannesburg, for $180.1 million. Keswick also established a new decentralized system of managerial control, which split operations into a Hong Kong and China division and an international division.