Disa (former Heshe & Equation)

Disa (former Heshe & Equation)

Postby winston » Mon Jun 19, 2017 9:08 am

Disa Digital Safety (USA) (DBA “DiSa”) to implement its Award-winning Point-of-Sale
Activation (PoSA) Asset Protection Solution for Tablet Sales at Walmart Stores in the US


Singapore, 18 June 2017 – DISA Limited is pleased to announce that its wholly-owned
subsidiary, Disa Digital Safety (USA) (DBA “DiSa”), a US-based Asset Protection
solution provider, has entered into an agreement with, Wal-Mart Stores, Inc. to begin
implementation of the award-winning asset protection solution known as PoSA for
tablets in their US stores. The DiSa PoSA solution is the world’s first all-digital asset
protection solution suite.

DiSa offers the PoSA solution for a wide-array of consumer electronics products and
single-scan UPC (Universal Product Code) serialization that can be used by a much
wider product assortment to help prevent return fraud at retailers around the world.

The goal of the PoSA solution is to promote increased sales, reduced shrink, and
elimination or reduction in costs from current theft deterrent solutions.

Additionally, the PoSA solution helps to promote a reduction in returns fraud and an
increase in product in-stock accuracy, potentially enabling a retailer to stock more units for
sale without the fear of loss. These benefits may also allow a retailer to provide open sale
of products with a non-assisted self-checkout option for the customer.

DiSa was named first place winner for the 2017 (R)Tech Asset Protection: Innovation
Award by the Retail Industry Leaders Association for the world’s first all-digital asset
protection solution suite.

RILA is a trade association for the largest and most innovative retail companies.

The (R)Tech Asset Protection: Innovation Award showcases gamechanging technology that mitigates total retail loss and recognizes visionary companies that are developing loss-prevention solutions.

Walmart conducted testing of the DiSa PoSA solution on tablets in select stores before
entering into an agreement to roll the solution for tablets out to chain. DiSa is working
with manufacturers around the world to secure their products with the DiSa PoSA
solution.

Source: Reuters

http://pdf.reuters.com/sgxnews/sgxnews. ... :nSN2N2cJG
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Re: Disa

Postby winston » Mon Jun 19, 2017 12:54 pm

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Seeking redemption in Walmart receipt

Equation CEO is betting the house on his firm's digital lock for consumer electronics.

by KENNETH LIM

If DiSa takes off, Equation Summit could be in the black next year, says Mr Chng.

EQUATION Summit chief executive Eddie Chng is looking for redemption in a Walmart sales receipt.

It has been 15 years since he was kicked out of his first listed company, 15 since he infamously ran afoul of the takeover code, 13 since he came back to Singapore for a second shot and 12 since he started developing an anti-theft technology that failed in an earlier iteration but on which he is now betting the house.

After all of that, a little bit of vindication would be nice.

"I think it's the typical story of an entrepreneur," Mr Chng says. "Coming back to redeem myself in a bigger way."

And so a Walmart sales receipt has captured Mr Chng's attention. It is no ordinary receipt, although if Mr Chng had his way, that receipt would one day be the most common and ubiquitous thing in the world.

An activation code printed on the receipt lies at the heart of DiSa, Equation's proprietary anti-theft technology that the company has been developing since 2004.

DiSa is a digital lock that manufacturers can instal in consumer electronics such as tablets. A locked product will not work unless it is freed by an activation code that is unique to each item.

To obtain that code, a customer has to first pay for the product at the store. Upon payment, the store's point-of-sale system calls up DiSa's servers to get the code, and prints that code onto the sales receipt.

That is a more efficient and sales-friendly way to prevent theft than the traditional physical locks and cables, Mr Chng says. Retailers do not have to hide items behind glass cabinets or cumbersome box cables, for example.

And a digital lock is more effective than physical ones in preventing pilferage, since physical ones can be easily broken with the right tools, he argues.

Equation and DiSa charge manufacturers for the technology, but to get the manufacturers to sign on, DiSa is reaching out to the retailers to get them to support the technology. If the retailers want the technology, the thinking goes, the manufacturers will have to add it to their products.

It is a a strategy that DiSa initially tried by targeting German retailer ALDI back in 2011.

"We came up with the design, we went to Germany, we talked to the German retailer, we failed, we rebuilt the system again and this time around we bring it to the US," Mr Chng says.

He says the new and improved DiSa does not need any additional investment by the retailers, an issue that helped to doom the first attempt.

Equation is also aiming higher in terms of retailers, picking none other than Walmart, the world's largest retailer, as its proof of concept entrance in America.

Mr Chng describes the first round of proof-of-concept testing at Walmart as a success, and the second round of testing is about 60 per cent completed as at press time.

If Walmart is supportive of the new technology, DiSa and Equation will take that support to the manufacturers and try to persuade them to use DiSa.

By adopting DiSa, manufacturers can hope for better placement in stores since their products are not encumbered by physical anti-theft devices, Mr Chng argues. And when Walmart backs something, the industry tends to follow, he added.

"Walmart is a juggernaut," Mr Chng says. "It's a huge juggernaut. . . When they say, 'I want this', do you have a chance? The suppliers don't have a chance to say no."

Mr Chng is so confident about the prospects for DiSa that he is shifting the company to fully focus on this business and moving away from all of the other investments and businesses that Equation currently has, which - to be fair - does not amount to much at the moment.

The company has not been profitable in the last four financial years. For the 12 months ended June 2016, Equation reported just S$837,000 of revenue and a net loss of S$4.4 million. If DiSa takes off, Mr Chng expects the company to be in the black in 2017.

About half of current sales come from energy management services, and the other half from e-waste and recycling. The plan is to replace all of that with DiSa.

"We are very optimistic about the future," Mr Chng says. "Eventually all those (other businesses) will be disposed of. As quickly as next quarter (Q1 2017) you will see that Equation has nothing except DiSa."

The market might be a little wary about Mr Chng's optimism, given that he has been accused of over-promising in the past.

In 2001, Mr Chng was the chief executive of Serial System. He and his navy buddy, Derek Goh, had built up the company and listed it on Singapore Exchange, but things soured between them after Mr Chng took over CEO duties from Mr Goh, who took on the chairman role. Mr Chng left at the start of 2001 after he lost a no-confidence vote by Serial's board of directors.

A few months after that, it emerged that Mr Chng had, through his own shares and through parties considered to be in concert with him, controlled more than 25 per cent of Serial's shares, which at the time would have required him to make a general offer for the company.

But Mr Chng had not made that offer, because he had not disclosed the extent to which he controlled the company's shares, the Securities Industry Council found.

Mr Chng was eventually required to compensate Serial shareholders for his breach.

Down and out in Singapore, Mr Chng left for Hong Kong and China, where he began anew. But the nature of his work in China was mostly "finding ways to make a cheaper typewriter instead of making a word processor", he says.

Hoping to do more value-added work, Mr Chng returned to Singapore in 2003, as a white knight investor for the financially troubled Heshe Holdings, as Equation Summit was then called.

Mr Chng says he saw Heshe as a vehicle for investments to find new and interesting businesses. That meant jettisoning Heshe's former businesses in garment retailing and property for the current suite of businesses, none of which have yet to prove particularly high-growing or profitable.

"I guess it's a journey. If you ask me, it's a journey that is very rich in experience," he says. "I don't regret that. It's a lesson well learned."

Now, Mr Chng is putting what he has learnt to the test. He has placed his ability and vision as an entrepreneur on the table for all to judge with this all-in bet on DiSa.

Rarely has one receipt carried so much hope. "I think DiSa will be my homerun," Mr Chng says.

Source: Business Times

http://www.businesstimes.com.sg/compani ... rt-receipt
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Re: Disa (former Heshe)

Postby helios » Mon Jun 19, 2017 3:34 pm

Quite a big of a story angle to "turn over a new leaf" ... but what's the advantage or USP? I get lost in reading this article ...
[Finance disclaimer: The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought regarding investing of any stocks/ funds and/or whatsoever. The author has no vested interest in the mentioned stock at the time of writing.
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Re: Disa (former Heshe)

Postby winston » Mon Jun 19, 2017 4:28 pm

vested

Drive sales & reduce shrink with DiSa™

A digital asset protection solution that allows your gift box to sell your product.

Here's how it works.
Point of Sale Activation (POSA)
Video

Walmart® Retail Experience
Video

http://www.digital-safety.sg/
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Re: Disa (former Heshe)

Postby winston » Sat Jul 01, 2017 7:33 am

vested

DISA: 2 ways to figure out when share plunge may reverse

by Leong Chan Teik

Exercise Price 0.007
Expiry Date: Aug 2, 2017
Number of warrants outstanding: 2.9b
Number of Shares outstanding: 7.17b



Source: Next Insight

https://www.nextinsight.net/story-archi ... ge-reverse
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Re: Disa (former Heshe)

Postby winston » Sat Jul 01, 2017 7:39 am

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Safety in Numbers

Retail theft costs USD123b globally with US retailers suffering the highest loss of USD36.7b.

Question: How much of the above are tablets / phones related thefts ?


Walmart is currently requiring its electronic device suppliers to make their products DiSa-enabled by set dates or it won’t do business with them.


Along with the upcoming conversion of warrants, DISA will have SGD44.5m in cash by Aug 2017.


After tripling since Jan, potential still being assessed.

According to CTA, the size of the consumer electronics (CE) market in the US was USD283b in 2015. We estimate an addressable market size of 1.2b units or potential revenue for DISA of SGD120m in the US alone.

But DISA already has a market cap of >SGD300m after the stock tripled since Jan, and the potential of its future story is still being assessed.

In the meantime, risks include:
[1] an inability to capitalise on its position and its solution is not adopted by the retail industry; [2] its cloud infrastructure is unable to keep up with demand; and
[3] liability issues from the closure/sale of its other businesses.


Source: Kim Eng


https://s3-ap-southeast-1.amazonaws.com ... 1492044911
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Re: Disa (former Heshe)

Postby winston » Fri Sep 08, 2017 2:57 pm

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Aug 30, 2017

Disa Digital Safety (USA) is Recruiting Top USA Talent

Due to the sudden growth Disa Digital Safety (USA) (DBS “DiSa”), a wholly-owned subsidiary of DISA Limited, has experienced over the first three quarters of 2017, DiSa has been hand-selecting recruits to add value and enhance its capabilities as the company expands.

Singapore, 30 August 2017 – In less than one year, DiSa has demonstrated that the open sell method performs extremely well and to-date has implemented its technology in over 2,000 retail stores across the United States.

http://infopub.sgx.com/FileOpen/DiSa-Ne ... eID=469032
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Re: Disa (former Heshe)

Postby behappyalways » Mon Jun 25, 2018 5:40 pm

DISA helps US megastores counter fraud with anti-theft system

By Chan Chao Peh

SINGAPORE (June 1): According to the US National Retail Federation, some 10% of goods sold last year, or US$350 billion ($470 billion) worth, were returned to stores. Many stores tend to accept returns without a receipt, and a few major ones give customers store credit in lieu of money back.

Unsurprisingly, this opens retailers to fraud, as people may be returning items that have been stolen in exchange for cash or store credit.

To counter such cases of fraud, the largest retailer in the US, Walmart, has deployed a fraud prevention system sold by tiny, Singapore-listed DISA.

And DISA is primed to get at least two other top retailers — Target Corp, and The Kroger Co, which runs grocery chains — to use its technology, driving the group’s growth from next year.

DISA, trading on the Catalist board, was formerly known as Equation Summit, with businesses in energy management. Its CEO, Eddie Chng, started developing the DiSa Digital Safety anti-theft system as far back as 2007 and restructured the business around it.

The technology, called POSA, or Point-of-Sale Activation, works by “locking” an item at the point of manufacture with a barcode.

Walmart has used this system for over a year on 28 products sold at its stores, mainly consumer electronic devices such as tablet computers and navigation gadgets, which helped to lower the items’ rejected return rate.

Source: The Edge Singapore

https://www.theedgesingapore.com/disa-h ... eft-system
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Re: Disa (former Heshe)

Postby winston » Tue Jun 26, 2018 8:55 am

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DISA started at 'buy' by KGI with 2 cents target on Walmart win

By PC Lee

SINGAPORE (June 25): KGI Securities is initiating coverage on DISA, the company formerly known as Equation Corp, with a “buy” recommendation and a target price of 2 cents.

This is based on a DCF (discounted cash flow) valuation with WACC (weighted average cost of capital) at 14.5% and terminal growth rate at 0%, implying a 2021F P/E of 23.9x.

In a Friday report, KGI analyst Marc Tan says given that Walmart is now using DISA’s technology, "we believe the time is ripe for the firm to ramp up its market penetration".

“Based on our projections, we forecast DISA to breakeven in FY21F and revenue growth at a CAGR of 135% from 2017 to 2021F,” says Tan.

Since its invention of the world’s first anti-theft protection technology that uses encrypted codes on consumer electronic products, DISA has focused all its resources on its anti-theft business and continues to ramp down its other businesses with revenue from technology making up 64% of total revenues at 9M2018.

DISA has captured headlines since its proof of concept trials with Walmart, says Tan and he understands from management that this is a high barrier to entry business as Walmart’s point of sale system contains sensitive data on Walmart stores and supplier’s sales, which is why it took DISA two years from its initial talks with Walmart to full implementation across all Walmart stores.

While Walmart’s acceptance provides support for DISA, Tan expects DISA’s Point-of-Sale Activation (PoSA) approval from industry groups and security firms will add further weight to the company’s expansion plans.

As the first mover providing a digital point of sale activation solution, Tan says DISA would be able to get at least three top US retailers onto its platform. From these three retailers, we estimate that DISA will have access to a pool of 77 billion barcodes, which translates to $3.9 billion in revenue if all the suppliers from these retailers decide to adopt DISA’s technology.

However, as food products are unlikely to use PoSA due to costs and practicality reasons, Tan expects DISA to penetrate a portion of the available barcodes rather than all the available barcodes.

“From these projections, we forecast net revenue to grow at CAGR 135% from 2017 to 2021F with breakeven by 2021F,” says Tan.

As at 1.28pm, shares in DISA are trading 0.2 cent higher at 1 cent at 2 times FY19E book value.

Source: The Edge

https://www.theedgesingapore.com/disa-s ... 2-91832885
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Re: Disa (former Heshe & Equation)

Postby winston » Wed Jul 04, 2018 1:43 pm

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DISA initiated at 'buy' on high barriers to entry, timely solutions & market potential

By Michelle Zhu

SINGAPORE (July 3): UOB Kay Hian is starting coverage on anti-theft technology provider DISA, formerly known as Equation Summit, at “buy” with a target price of 1.3 cents.

The DCF-derived target price is assuming a base case of 15% penetration into the combined accessible market of Walmart, Target and Kroger by FY28.

Assuming 20% penetration, UOB’s bull case fair value is 1.8 cents, while its bare case fair value stands at 0.8 cent assuming 10% penetration within the same period.

The initiation of coverage comes as DISA begins to realise its potential and increase vendor adoption, inUOB’s view, with a potential tie-up with Target and Kroger along with a maturing understanding between Walmart vendors and DISA.

UOB forecasts revenue growth at a 148.9% compound annual growth rate (CAGR) from 2017 to 2021, at an average selling price (ASP) of 5 US cents/barcode.

“Retail theft and returns fraud is a perennial issue that continues to plague retailers. DISA with its home-grown anti-theft system answers this problem with its innovative solutions. With Walmart on board, DISA is keen on partnering Target and Kroger to enlarge its current client base.

Despite slower-than-expected adoption, DISA is confident of deeper product penetration and targets to become profitable by FY21,” notes UOB’s research team in an initiation report for retail investors on Tuesday.

In particular, UOB highlights DISA as a direct proxy to a wave of technological upgrades among retailers to aid loss-prevention through shop thefts and frauds.

This is because it views DISA’s point-of-sale activation (PoSA) solution’s complex application programming interface (API) integration process as a significant barrier of entry for similar solutions, due to business confidentiality concerns.

“We posit that the establishment of a foothold among Walmart, Target and Kroger’s high-theft items eventually opens up a buffet of vendors free for the picking as rivals get locked out of individual retailers’ API systems,” elaborates the UOB research team.

“Securing three of America’s largest national retailers, DISA might be looking at a multi-year growth story entrenched in consumption growth in the US,” it adds.

As at 2:16am, shares in DISA are trading at 0.9 cent or 4.2 times FY19F book.

Source: The Edge

https://www.theedgesingapore.com/disa-i ... 3-91832885
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