Plan visit coming up.
Also mention that fund managers interested....
http://info.sgx.com/webcorannc.nsf/ef3b ... enDocument
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Even before the plant-trip, the fund managers have displayed great interests in the Group’s
sponsorship of China Gymnastics Team in the upcoming Beijing Olympics Game. When asked to explain the Group’s marketing strategy, Mr Chen Xizhong elaborated, “ Sponsoring the China Gymnastics Team has certainly raised the profile of our “DAPAI†brand substantially. But
this is only one of our multi-platform marketing activities to increase our brand visibility.
We intend to strengthen our ‘DAPAI’ brand, through advertising on strategic TV channels
such as Hunan television channel, CCTV5 sports channels etc. In addition, we will
continue to support high profile sports events such as the 2007-2008 China Women’s
National Basketball Tournament to embed our ‘DAPAI’ brand name deep into our
customers’ minds. â€
In accordance with the Group’s aim to become one of the top 10 luggage players in China by
2008, China Zaino is also increasing the production of its luggage division. The Group intends to
expand this business by galvanizing its prevailing distribution network. China Zaino foresees its
luggage segment contributing a larger proportion of total revenue going forward given the vast
market potential of the PRC luggage segment. The luggage segment has a larger market size
than the PRC backpacks segment. According to a market research report published by Frost &
Sullivan, the luggage segment is expected to grow by 20% in 2008 with an estimated market size
of USD381.3 million or approximately RMB2,669.1 million.
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