by ishak » Mon Aug 18, 2008 2:29 pm
Singapore Residential Sales Update – BUY
July sales the highest this year
The month of July saw the most number of units launched by developers this year, 1310 units to be exact, compared to June’s 1063 units. Take-up rates remained fairly healthy, with 700 units of the 1310 launched sold, while a total of 896 units were sold in the primary market in July.
Targeting mass appeal
The bulk of launches and sales arose from the Outside Central Region (OCR), the region that is proxy to the mass market segment. The main contributor was the sale of units at Livia, where 301 units of 360 launched were sold at a median price of $671 psf. Kovan Residences also recorded the sales of another 87 units at a median price of $882 psf. Elsewhere, in the Rest of Central Region (RCR), Clover by the Park also posted the sale of 100 units (median price of $753 psf) and 61 units at Beacon Heights were sold at a median of $865 psf. We believe that developers timed their launches ahead of the Hungry Ghost Festival in August to target the captive demand from HDB upgraders in the vicinity of their respective projects, as well as to capitalise on the sales momentum noticed in June.
Prices not letting up in primary market
We do not see any clear indications of prices letting up in the primary market. Comparing the more significant launches, prices appear to be holding, with the slight dips likely to be because the more attractive units (e.g. better facing, higher level) were sold at the earlier stages of the respective launches.
Secondary market provides little evidence
Transaction activities in the secondary market remained little changed in the month of July, with 625 transactions, compared to 619 in June. Anecdotal evidence from a selected list of developments shows that prices may be softening in some cases with some possible distressed sales, but due to the low number of transactions, it is not significant enough to conclude that prices in the secondary market have fallen drastically.
Construction costs weigh on developers’ minds
As construction resources continue to be tight amidst the construction boom, costs remain a concern for developers yet to lock in their construction contracts. We do not foresee mass market projects falling below $650 psf in the near term, as the cost of construction now form over 50% of total development costs. Moreover, it may take some time for that to translate to lower land prices via the Government Land Sales programme. The recent tender for the confirmed site at Tampinese Ave1/Ave 10 drew a single low bid of $118 psf, which we think could possibly be below the reserve price.
Caution still necessary in the medium term
Despite rather encouraging sales figures in the last 2 months, it remains to be seen how long the weak sentiments will persist, as concerns with the global economic slowdown and inflation remain. We believe that home prices will probably not correct by more than 10%. The key risk is the duration and extent of the slowdown, which could further weaken sentiments. We maintain our BUY recommendations on City Developments (TP: $13.20) and Wing Tai (TP: $2.57), both of which have healthy balance sheets and rather versatile landbanks in Singapore to cater to the market dynamics.
You have to learn the rules of the game. And then you have to play better than anyone else.
- Albert Einstein