A few days ago, 90 MBA students were at IMD Business School in Lausanne for an interview session by MBA Programme Director Benoît Leleux with his two guests Warren Buffett and Israeli family business ISCAR Chairman Eitan Wertheimer.
You can also watch the 42-minute video of the entire session here:
Warren Buffet in IMD Business SchoolIt’s available online until 19th Jun 2008.
I have also compiled and rephrased some of the questions posed to Warren Buffett and his replies below. Note that this is not the complete interview and a few questions have been left out.
Warren, when you receive that letter (of offer to sell his Iscar business) from Mr Eitan, what was your reaction?It was a letter that was one and a quarter pages long but it leapt off the page to me that Eitan was talking about a company that I haven’t heard about before but it was a wonderful company. He gave me enough information that clearly this was an extraordinary company. And more importantly, I can’t tell you the exact words that did it, but the quality of the man came across, and I knew that this was someone that I want to be associated with. And it looked to me that we would be associated with. So he said if you were interested, get in touch with him.
He was in Israel, I was in Omaha, and they were not neighbouring cities. He said he would come over, he came over and in person he proved to be everything that I expected in the letter and not long later, we put in $4 billion dollars for 80% of his business. And I did it without even going to his plant or sending in a team of lawyers or doing the customer due diligence. But I knew what I was buying and I knew who I was dealing with and I’ve been happy ever after.
This is really counter-intuitive. We are here in the studio of a business school and we teach our students to do due diligence and to be very careful. Here you are saying for me it doesn’t work.
In the end, the important thing is to buy the right business with the right people and at the right price. We don’t check on every lease and we don’t look at every labour contract. The important thing is to get a fix in my own mind is where the business is likely to be in five, ten and twenty years. And if there’s a little mistake here, and something causes one percent of the purchase price because we didn’t think of it, oh we could benefit sometimes because of the one percent of the purchase price that I didn’t anticipate, but that’s meaningless.
If you look at the businesses we bought twenty years ago, there were a huge success and in a few cases there were failures.
And I don’t think you can send a team out. It’s not my job to send a team out anyway. Berkshire expects me to evaluate the business. They bet on me. I got my own money on it. I got 99% of my networth in Berkshire so I’m going to try to size up those businesses and go to the ones with very long term durable competitive advantage. With a terrific management that I trust. Iâ€m handing people a lot of money and I want them to be as enthusiastic and passionate about the business the next day as they were the day before (I bought them). That’s the key decision. I don’t know anyone in the world who would turn that over to his team of lawyers to figure out.
So you did not have a big team of lawyers and financial analysts doing any due diligence?We don’t have them. We have nineteen people in the whole of Berkshire. About ten or eleven are in accounting and a couple others are taking care of my mail and we don’t believe in that. We just don’t believe in that. I don’t believe in farming out the responsibility that comes with us making big capital allocation decisions.
How important is this trust issue and the relationship on the possible candidates you are looking?100%. We don’t have anybody on the premise checking the sites. What I’m trusting is for them do is to run the businesses the same way the cheque cleared as they did before. That’s the key decision.
How do you manage all your companies?I don’t. The key to management is about getting things done by other people. I can’t run those business as I don’t know a thing about them. I have managers I don’t see for three or four years. On the other hand, there’s one I talk to every day. We have no company meetings.
There’s a 2-page letter they get from me once every two years. I tell them we have all the money we need, but we don’t one ounce of reputation we can afford to lose. Never trade reputation for money. Never do anything that you do not want to appear on the front page of the newspaper. If there’s anything close to the line, you can forget about it.
I also ask them about the succession plan - what I should do if they were no longer around in terms of successors, and I get replies on successors every year. We reinforce and emphasis that message in annual reports, annual meetings and consistent communications. We want them to reflect the culture, embed the culture, and everybody picks up pretty well.
Is there a key management style that you look for?They have many different styles. A good many of them have MBAs. A couple of them did not go beyond high school. They are leaders in their own way. I’m often amazed in the different shapes and forms they come in. They all have passion for the business. They have qualities that would cause people to want to follow them over the mountain. People believe in them. They have people who believe in them. They do love the businesses.
You buy companies forever?Yes. We have no exit strategy. We have an entry strategy but there is no end game. We just want to keep on adding more and more good businesses.
What is it that holds Berkshire Hathaday together?It’s the culture. Something to do with developing in the culture. After a while, it creates its own momemtum. People self select themselves. We pay our directors $900 a year. People buy into the culture and want to be part of it. And they want to see it continue.
Do you consider Berksire as a family business?Yes, we consider Berkshier a family business. We have our principles laid out for decades and we don’t change them.
What is your succession plan for yourself?We have three people identified by the board. The person who succeeds me should be relatively young. It helps to have a long run at the job, particularly the culture. I do not want to hand it over to someone who will only be here for three or five years.
How important is money to you?I have all that I need ever since I was in my mid twenties. I have a job I love, around people I love and they like me, I get to do what I like to do every day. I eat well and have a house that is warm in winter and cold in summer.
The standard of living does not equate with the cost of living. Up to a point it does, and then you leave that point. I want to be around my friends; to be able to do what I love to do. Fortunately, I’m able to do it.
All my Berkshire shares will be going to charity, but it doesn’t involve a single sacrifice on my part. They are just a branch of certificates sitting in a safe deposit box. I have everything that I need in the one percent that is sitting outside of Berkshire. They can take care of me more than a normal human being can ever hope for. The rest can go back to society as society has enabled me to do what I do.
I told my children what my dad told me. “Anything you do (as long as it’s legal), I’m behind you. I’ll back you. You don’t have to be me. You have to be you.†What they do is more important than what I do. They have to follow their own compass – their own passion.
What is your own personal definition of success?I would measure it by the number of people who love you when you are sixty or seventy. If you have thousands of people who love you, you are successful.
If you don’t have any people who’ll love u, no matter how rich you are; how many honour degrees you’ve been given; what hospitals you are being named after you – you are a failure. I have seen all the ‘trappings of success’ by the world’s measurement.
People who are rich and have their names on paper and they aren’t have a person on earth who love them. They can’t be successful.
Where does that passion and energy come from?I was lucky in terms of the parents I have and where I was born. I had all kinds of opportunities. I had a good education, and I was wired in a way that made me good in allocating capital. I was lucky that I managed to find out what I liked to do when I was very young.
I was able to play in the game that I wanted to play virtually all my life. I never had to compromise in terms of doing something that I really didn’t want to do because my kids were hungry.
The most important thing (besides your parents) is picking the right spouse. If you have the right spouse, a lot of good things are going to happen. I was very, very lucky in that aspect.
One thing you mentioned is that Berkshire is nowhere near as prominent as it should be in Europe. Why there and why now? With the weak dollar, this might not be a good time.
I should have done it earlier. I haven’t and I’m correcting the mistake now. We should be on the radar screen not only in Europe but also in Asia. We do have something to offer to certain businesses. It might not be important to them today. If you have a great family business, keep it. But there might come a time when a change is necessary. I want to be on that radar screen so that when the time comes, people will think of calling us.
What does Berkshire Hathaway bring to the table that other companies do not?Freedom to continue doing what they are doing. To be part of something bigger and to prepare for the future. They can get rid of any bankers or wallstreet that they need to please. They have someone who appreciates them. We don’t have many competitors.
Are you looking at Asia?We are always interested in business as long as they meet our size requirements. Certainly there are some in Asia. In terms of marketable securities, I look all over the world all the time. We bought some in PetroChina a few years ago.
You have a remarkable return of about 21%pa since you started investing. How do you do it?I try to buy things that I understand. I look at the stock market as a place to buy businesses, not at a place where the prices move up and down. I have a very fundamental approach which I was lucky to learn when I was nineteen years old by reading the right book called “The Intelligent Investor“. Reading that book changed my life in a big way. I learn a few things over the year but I had the right framework from Benjamin Graham.
Do you feel that US policies in place today are still weakening the strength of the US dollar?We are doing pretty much what we have been doing in recent years. When you do what you have been doing over and over and you expect to get a different result, that’s insanity.
How often do you find yourself being involved in political arena?It is enormously important who leads the country – it is better to have the best by the significant market.
People should be involved in politics. You should care about what your leaders are. You should work for them if you have a chance and position to raise more money.
End of compilationWarren Buffett comes across as a very humble person (he certainly is) and is well liked by many people. He’s a great success we all have much to learn from.
Article reproduced from
How to Grow Wealth in a Responsible and Sustainable MannerCredits to San for additional inputs.