not vested
Xiaomi Corp (1810 HK) - Smartphone demand remained soft in 4Q22
According to the preliminary data from Canalys, global smartphone shipments declined 17% and 11% year-on-year (YoY) in 4Q22 and 2022 respectively due to softer demand and supply chain disruption.
Xiaomi’s global market share fell to 11% in 4Q22 vs 13% in 4Q21, largely due to subdued demand in India.
Xiaomi lost its leadership position in India and fell to third place in terms of market share in 4Q22 due to poor e-commerce festive sales performance.
Looking into 2023, Canalys estimates flat to marginal growth for the global smartphone market, due to slower economic growth and a higher interest rate environment which could potentially weigh on consumption demand.
While China’s earlier-than-expected reopening could improve domestic consumer and business confidence, Xiaomi’s performance could remain under pressure in the near-term, given a gloomy macro-outlook, rising inflation in overseas markets and surging Covid-19 cases in China which could impact offline sales channels in 4Q22 and 1Q23. HOLD.
Source: OCBC