Not vested anymore ( luckily )
CHAIRMAN’S STATEMENTDear Shareholders,
The unfavorable environment in the first half of 2009 brought significant challenges to the catering service industry. Consumers have cut back spending due to slowing income growth and uncertain economic outlook. Little Sheep Group Limited (‘‘the Company’’ , ‘‘Little Sheep’’ or, together with its subsidiaries, ‘‘the Group’’), one of the key players in the industry, was inevitably affected, and our business faced pressure.
To cope with the situation, additional efforts and initiatives were put in place to attract and retain customers. We have introduced a host of measures to minimize adverse impact and have stayed focused on our strategy to grow through network expansion and product innovations.
Thanks to our prominent market position, brand equity and collective efforts, we were able to maintain business growth amid harsh external conditions.
For the six months ended 30 June 2009,
revenue grew by 18.5% to RMB626.3 million. Profit attributable to the shareholders of the Company
decreased by 7.2% to RMB39.2 million.
To navigate through the economic downturn, we have adjusted menu prices and have introduced new menu items. We have launched national marketing campaigns and carried out renovation works at numerous restaurants. We have advanced our ‘‘Project Leader Sheep’’ to improve store-level efficiency.
We remain committed to expanding our restaurant network in a prudent manner. During the period under review, we had
launched 11 new company-owned restaurants and
acquired nine franchise restaurants, bringing the
total number of company-owned restaurants to 146 as of 30 June 2009.In March 2009, Little Sheep became the sole official sponsor of meat products for the esteemed China Mountaineering Team; and Mr. Wang Yong Feng, the team captain, has become the spokesperson of Little Sheep food products. We believe that the strategic alliance with the China Mountaineering Team will further strengthen Little Sheep’s brand equity and recognition in China.
In June 2009 Yum! Brands Inc. (‘‘Yum’’), the world’s largest restaurant company, purchased approximately 20% stakes in the Company and became a strategic investor. Mr. Su, Jing Shyh Samuel and Mr. Koo, Benjamin Henry Ho Chung were subsequently nominated by Yum to join the board of directors of the Company (the ‘‘Board’’). The investment by Yum is a strong validation of our business model and growth potential. I look forward to a close working relationship with Mr. Su and Mr. Koo and to taking the business to new heights together.
Although the prospect of a full economic recovery remains uncertain in the near term, we observe that consumer sentiments have begun to improve as a result of government stimulus plans. We believe we have the strategy and proven capabilities to lead the business through difficult times and to take advantage of the opportunities ahead to grow and prosper.
The year of 2009 marks the
10th anniversary of Little Sheep. The success of Little Sheep is attributable to the unwavering support of our shareholders, business partners, management and staff. On behalf of the Board, I would like to take this opportunity to express my sincere gratitude. After 10 years of development, we are now moving to another chapter in our corporate history.
With our proven business model, quality products, devoted management team and staff, I am confident that Little Sheep will continue its success story in the next decade and create value for shareholders.
ZHANG Gang
Chairman
It's all about "how much you made when you were right" & "how little you lost when you were wrong"