If you have been to China, you would be able to see the tough competition for the footwear retailers.
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Not vested. from Dr. Check, The Standard HK:-
Footwear retailer a step in right directionThe basic way to invest in equities is to identify quality stocks that are undervalued.
Buy a small amount at first and monitor the price movement closely. When you find signs of upward momentum, buy more.
Even though your later purchases cost more, your costs will average out because you bought some shares earlier at a lower price.
For example, on July 31, I mentioned that Le Saunda (0738) was undervalued.
The footwear and handbag retailer has
no debt and a net cash balance of HK$203.5 million. It was trading then at 8.9 times its 2009 historical price-earnings ratio and its dividend yield was 7.4 percent.
The stock ended at HK$1.05 that day. Then it hovered between 94 HK cents and HK$1.09 until October 12 when some significant buying orders saw it closing at HK$1.16.
Yesterday, it hit an intraday high of HK$1.30 before ending 2 HK cents lower. Since July 31, Le Saunda has returned about 23 percent.
Currently it trades at a still reasonable 11 times its historical PE with a dividend yield of 5.8 percent.
http://www.thestandard.com.hk/news_deta ... 91028&fc=4
It's all about "how much you made when you were right" & "how little you lost when you were wrong"