not vested
Spectacular margin expansionsPrada reported 20.5% y-o-y revenue growth on constant currencies for 1H23.
Net profit up 62%, beat expectations.
Gross margin improved further to new record high of 80.3% on better average prices, channel-mix and economies of scale, which is deemed sustainable given its strength in brand positioning that focuses on casual lifestyle;
Miu Miu’s tremendous 50% revenue growth was also encouraging.
We reiterate a BUY with new TP of HK$75.37
Please refer to the following for our key takeaways from results briefing:-
Prada reported 17.4% y-o-y growth in 1H23 revenue to EUR2.2bn (+20.5% on constant currencies), driven by full price, like-for-like sales.
Net profit expanded by 62% y-o-y to EUR305m on better gross margin and operating leverage, above expectations. Gross margin improved to a new record high of 80.3% (1H22: 77.7%) and lifted gross profit to EUR1.8bn.
Adjusted EBIT jumped 49% to EUR491m on a 22% Adjusted EBIT margin (1H22: 17.4%).
Strong balance sheet with net cash of EUR283m as of Jun 2023.
Retail revenue (89% of group revenue) increased by 21% y-o-y in 1H23, driven mainly by sales volume growth.
Following the return of the DFS channel post-COVID-19, wholesale revenue (9% of group revenue) also rose by 9% y-o-y despite Prada’s increasingly selective of its wholesale customers and its core strategy to lift direct sales.
Royalties (2% of group revenue) also rose sharply by 66% y-o-y, with 2Q23 alone up 80% y-o-y.
In terms of retail sales by markets in 1H23, on constant rates, Europe (29% of retail revenue) sustained strong growth trajectory and grew 24% y-o-y as tourist sales picked up post-pandemic while local demand remained strong.
Asia Pacific (36% of retail revenue) recorded 25% y-o-y growth on a low base and China’s reopening, with robust Chinese recovery more than offsetting a weaker trend in S. Korea amid temporary closure of flagship store in Seoul.
Americas (18% of retail revenue) experienced revenue contraction by -1% y-o-y on tougher comps.
Japan (11% of retail revenue) built on 1Q23 sales momentum, leveraging on its strong brand appeal and recent retail network investments to rise by 49%.
Middle East (5% of retail revenue) kept a solid growth at 14% y-o-y.
In terms of retail sales by categories in 1H23, on constant rates, Ready-To-Wear continued to outperform and saw 36% y-o-y revenue growth, followed by Footwear with a 20% y-o-y revenue growth, and Leather Goods with 12% y-o-y revenue growth.
Prada’s long-term target is to see Leather Goods contributing c.60% of retail sales, vs. the current share of 47%.
Successful marketing campaigns such as Prada’s ‘The Glass Age’ campaign for their Galleria bag and Miu Miu’s strong sales in Wander, Pocket and Arcadie bags, showed good momentum.
The company believes its new line of fine jewellery products, Eternal Gold, could become a strong leg to Prada’s operations as it generated an exceptional 50% y-o-y growth, although contributions just took up 3.3% of the company’s retail sales and remained small.
In terms of retail sales by brands in 1H23, on constant rates, Miu Miu scored 50% y-o-y growth, while Prada saw a solid performance with 18% y-o-y growth on a bigger base.
Prada is aiming to restructure the business of Church’s (1H23 sales: -21% y-o-y) and restart from scratch. While its non-closing stores saw positive like-for-like growth, a significant amount of store and account have been closed as it strives to find a clear identity for the brand for repositioning in the market, with targets of around 25-30 self-operating stores and 140-150 wholesale accounts worldwide.
Prada seems to be unscathed by inflationary pressures, as its strong ability to adjust average selling prices more than offset increasing production costs. Looking ahead, the company aims to sustain its high gross margin of 80.3%.
Plans to increase investments in communications and brand desirability should increase its full-price sales volume. The closure of off-price retail channels could also help lifting average selling prices.
Prada’s position at higher segments of the market with a casual lifestyle focus post its unique strength in brand positioning. It also plans to penetrate further into the casual lifestyle sector, including its partnerships with sportwear brands, such as Adidas and New Balance.
Source: DBS
https://www.dbs.com/insightsdirect/comp ... ecid=15182
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