by winston » Wed May 31, 2023 2:36 pm
not vested
KUAISHOU(1024)
Analysis:
Kuaishou is a short video platform in China.
Its main business includes online marketing services, live streaming and other services (including e-commerce).
For the first quarter ended 31 March 2023, the company revenue amounted to RMB 25.2 billion, increasing 19.7% YoY.
Cost of revenue amounted to RMB 13.5 billion, increasing 9.9% YoY.
Gross profit amounted to RMB 11.7 billion, increasing 33.4% YoY.
Gross profit margin amounted to 46.4%, increasing 4.7 percentage points YoY.
Operating loss amounted to RMB 700 million; loss narrowed by 87.6%.
In the first quarter, the company seized the growth opportunities of seasonal festivals including the Spring Festival and set a new record for the number of users.
Average DAUs and MAUs of Kuaishou apps increased by 8.3% and 9.4% YoY to 374.3 million and 654.4 million, respectively.
The average daily usage time of each DAUS was 126.8 minutes, and the total number of views of short videos and live broadca! sts content increased by more than 10% YoY.
Coupled with Kuaishou`s continued rapid growth in “content e-commerce”, the total volume of e-commerce merchandise transactions increased by 28.4% YoY to RMB 224.8 billion, while the total merchandise volume of the KOL distribution channel increased by more than 50% YoY.
The company has started to receive commission income from talent distribution in the first quarter of 2023, which is expected to benefit the company`s e-commerce revenue.
Strategy:
Buy-in Price: $54.90, Target Price: $59.00, Cut Loss Price: $50.60
Source: Phillips
It's all about "how much you made when you were right" & "how little you lost when you were wrong"