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<Research>Macquarie Expects BIDU-SW (09888.HK) 1Q Rev. to Slow down, but Earnings Resilient; Rating Outperform Macquarie noted in a report that BIDU-SW (09888.HK) is expected to report modest revenue growth in 1Q24, mainly due to seasonal factors and advertising demand, with core advertising revenue expected to grow by 1% YoY to RMB16.7 billion, which is 3% lower than the market's consensus forecast.
Macquarie believed BIDU's AI capabilities will continue to drive advertising effectiveness, but the macroeconomic environment is still weighing on core advertising revenue growth.
The broker added that advertising demand from
health and e-commerce was resilient, while spending on
automotive and property advertising was weak.Related News: Daiwa: BIDU-SW (09888.HK) Mar Ad Recovery Misses Forecast; 1Q24 Core Rev. Growth Forecast Cut
According to the report, BIDU's cloud business is likely to see slower growth in 1Q due to seasonal factors, with revenues estimated to rise 8% YoY.
However, the group's investment strategy has been stable in the past, and the broker is confident in its earnings outlook, with an adjusted operating profit margin of 21% expected in the quarter.
Macquarie maintained its EPS forecast on BIDU for 2024, but trimmed that for 2025 by 2% to reflect macroeconomic headwinds.
The broker slightly decreased BIDU's target price to $133 from $134 and rated it Outperform.
Source: AAStocks Financial News
http://www.aastocks.com/en/stocks/news/ ... -news/AAFN
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