Alibaba consolidates community group buying operations under new Taocaicai brand
Taocaicai is expected to offer more than 1 million products from around the world to community group buying users in China
The new brand will work closely with Alibaba’s logistics unit Cainiao and food delivery service Ele.me
by Jane Zhang
A latecomer in China’s community group buying market, Alibaba’s foray in March this year was pursued under a team called MMC.
This market is forecast to be worth about 104 billion yuan (US$16 billion) this year, up 38 per cent from 2020.
On-demand local services provider Meituan, agriculture-focused e-commerce firm Pinduoduo and ride-hailing giant Didi Chuxing, are among the Big Tech companies that compete with various start-ups in the community group buying market segment.
Source: SCMP
https://www.scmp.com/tech/big-tech/arti ... -under-new