not vested
<Research> UBS: AIA (01299.HK) Mainland Visitor Business Differs from Cross-border Securities Trading; Reiterates Buy RatingUBS issued a research report noting that, as cross-border securities trading regulations tighten, some investors are concerned about regulatory risks related to Hong Kong mainland visitor (MCV) insurance business, which contributed 51% of AIA Hong Kong's value of new business (VNB) in 2025 (or 20% of AIA Groups VNB).
AIA (01299.HK) stated that the mainland visitor insurance business has operated under a well-established framework since 2004, with the core requirement being physical presence (i.e., purchases must be conducted within Hong Kong).
In addition, AIA emphasized policy direction toward integration into the Greater Bay Area, such as establishing insurance service centers in the region.
UBS believes these comments are consistent with its previous views, adding that the core demand drivers for Hong Kong insurance among mainland visitors include higher expected returns (6% to 6.5%, compared with around 3.5% in mainland China) and access to a broader range of investment options.
The bank further noted that, in terms of competitive landscape, AIA Insurance's market share by annualized new premium (ANP) declined by 3.3 ppts to 12% between 2023 and 2025, mainly due to certain companies significantly expanding their broker channels and bancassurance players being able to reach mainland visitors earlier in the customer journey (i.e., at the bank account opening stage).
AIA Insurance adopts a disciplined approach to channel distribution and prioritizes value creation, with market share not serving as its key performance indicator (KPI).
Amid the deposit migration trend in mainland China, AIA Insurance remains focused on long-term protection and savings products rather than short-term deposit-substitute offerings.
On regional expansion, the company previously guided that regions newly entered since 2019 (such as Sichuan Province) could achieve a compound annual growth rate of 40% in VNB between 2025 and 2030.
UBS currently maintains a Buy rating on AIA, with a 12-month TP of HKD104.
Source: AASTOCKS Financial News
http://www.aastocks.com/en/stocks/news/ ... -news/AAFN
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