by millionairemind » Thu Oct 30, 2008 7:42 am
This is going to hurt..
Published October 30, 2008
SIA cuts capacity to Asian cities from falling demand
But airline raises Middle East flights, maintains service on 'kangaroo-route'
By VEN SREENIVASAN
FACED with falling passenger numbers, Singapore Airlines (SIA) has embarked on an aggressive capacity reduction programme which will see cuts in some routes and total pullouts from others.
The airline said that the changes, which are being implemented progressively throughout the five-month-long Northern Winter schedule beginning Oct 26, will 'better match capacity with demand'.
Services to Penang and Ho Chi Minh will be gradually reduced to 18 and 17 weekly flights respectively, while one service to Seoul will be initially reduced, then scrapped completely from Feb 2 to March 28 next year, when the winter season ends. But SIA will continue to operate 17 weekly services to and from the Korean capital during winter.
Osaka will be served once a day from Nov 2 by SQ618 (Singapore-Osaka) and SQ617 (Osaka-Singapore). Flights SQ622 (Singapore-Osaka) and SQ621 (Osaka-Singapore) will be suspended.
Frequencies to Bangalore and Chennai will also be reduced. Meanwhile, the relatively recent service to Amritsar will be dumped from February next year, with passengers booked on flights to the northern Indian city being transferred to SIA's New Delhi service.
Also, from February, SIA will link its Cape Town flights to Johannesburg. The Cape Town extension will operate three flights weekly, while the daily service to Johannesburg will be maintained.
But while cutting intra-Asian flights, SIA has increased services to the Middle East.
The frequency of flights to Istanbul, via Dubai, has been raised to six flights per week from four. SIA will also be introducing flights to Riyadh.
All this comes just two weeks after SIA reported that it had been hit by its first fall in passenger numbers in three years.
The airline's passenger numbers in raw terms dipped 1.6 per cent to 1.51 million last month from a year ago.
Meanwhile, with capacity (measured in available seat kilometres) rising 6.8 per cent during the month, the passenger load factor declined 4.1 percentage points to 76.9 per cent last month.
'In the current operating environment, Singapore Airlines remains committed to providing customers the highest standard of service, while ensuring capacity is allocated carefully to match demand,' the airline said in a statement yesterday. 'Where demand falls, capacity adjustments will be made quickly.'
The airline is now watching its US routes closely, including its new all-business class, non-stop flights to Los Angeles and Newark.
The only service which remains largely unscathed is its 'kangaroo-route' from Europe, through Singapore, to Australia.
But the demand decline is not unique to SIA.
For the first time since the Sars outbreak in 2003, global airline passenger traffic shrank last month, falling 2.9 per cent as the slump in demand outstripped capacity cuts. Asia-Pacific carriers posted a 6.8 per cent drop in demand - the second-biggest after African carriers.
International load factors fell 4.4 percentage points to 74.8 per cent last month, from 79.2 per cent in August, no thanks to the widening economic impact of the global credit crunch.
Instead of celebrating a nearly 50 per cent fall in fuel price, the global aviation industry now finds itself battling a sharp drop in travel demand caused by the global financial meltdown.
According to the International Air Transport Association, at least 30 airlines have gone belly-up in the first nine months of this year, and another 20 are on its watchlist.
SIA's stock tumbled 50 cents to $10.30 yesterday - its lowest level in almost a decade.
"If a speculator is correct half of the time, he is hitting a good average. Even being right 3 or 4 times out of 10 should yield a person a fortune if he has the sense to cut his losses quickly on the ventures where he has been wrong" - Bernard Baruch
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