Conspiracy theoryMain characters
- Mr Sing-A-Long wearing
t-shirt
- Mr Stars-In-The-Sky wearing
t-shirt
- Ms Marketing from a certain news corp speaking the "truth"
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Mr Sing-A-Long and Mr Stars-In-The-Sky met in a kopitiam 5 years ago to discuss how to earn more money together. They concur that its an oligopoly and if they can "fix" things and events, there will still be deemd free trade and transparancy. So they agree that StarsInTheSky will build up its branding. let consumers be addicted to their products. slowly, they will let SingALONG to come in picture - introduce a new street drug which is complimentary to StarsINSKY.
Together, they can earn more money - consumers will be blur-coxk to know what hit them. The addicts will get super-high from over-dosage of the TV boxes that just pay and pay and pay to fuel their addicts!
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Fast forward 5 years to know - the grand plan is unfolding as planned. Perfect to the dot. Media starts reporting that it will be a norm for households to have 2 set-up boxes in their homes - hey! who told the reporter to say that???
Average addict will start to think that since Mr Media-Mental-Corps has assured all addicts that its safe to consume two potent drugs concurrently, the resistance will be weak... Mr Sing-A-Long and Stars-In-Sky just need to take short term hits to their bottomline and they can milk the cows like no body biz!!
Its important who you partner to have the best media coverage - daily dosage of tv news and papers.
the REAL advertisements are in the fine-prints you read every day - not the pictures pictures!! haha!!
An Addict's Analysis- Star's branding has been strong in last 5 - 10 years. EPL is an addon to basic group. but spore's population is now hooked to the basic group (at least for me - i love the CNBC, Bloomberg, History Channel, NGC, Discovery etc).
- SIng first get the Champions League. soccer fans will think they can live without that. But now Singtel has won the EPL rights. A consumer mind will think, "now i subscribe to Sing, i will not only get my EPL dosage but i can get to watch Champions league AGAIN!. sounds like a good deal!"
- but as people are hooked to starhub, higher probablity they will still keep starhub basic - for the family mah! and sign up singtel for soccer.
- will star lose ALOT of customers? i dun think so.
- will profits drop alot because no EPL? i will think the EPL's business margins are not high as they bid high to get the broadcast rights compared to basic group etc. probably Star net margin will increase even though revenue will drop.
- more people will take up singtel with 2 set up boxes at home.
- consumers will pay more - to sing to get the basic group + soccer (assuming same price)
- So for all you know, it could be a "friendly sharing" between Mr Starsinthesky and Mr Singalong on the transfer of soccer broadcast rights. So very wayang! haha!!
- ultimately you want to milk more from consumers.
- higher revenue and profits also mean more taxes.
- everyone at the TOP level of spore benefits!
PS: Yes i am a soccer fan who likes investing and loves conspiracy theories!