by millionairemind » Mon Oct 12, 2009 8:32 pm
Oct 12, 2009
Baby boomers' wanderlust
By Ang Yiying
BABY boomers like to travel, according to a new survey, and agencies are taking notice.
Six in 10 people aged 45 and above travel for leisure at least once a year, with about a quarter of those saying they travel three times or more.
The reason: They have time and money, are established in their careers or retired, and are willing to spend on travelling in comfort after years of hard work.
Year-on-year growth for the segment aged 45 and above ranges from 5 to 20 per cent, a check with five agencies revealed.
Agencies have also been responding to the demand, with some actively branding themselves as senior-friendly.
Others increasingly offer tours that have less-packed itineraries, and with more meals and better accommodation thrown in.
Source: Straits Times
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