by winston » Wed Oct 01, 2014 6:36 pm
"Customers buy from us based on simple self-interest, because of product features and benefits, guarantees, salesmanship, etc., but they BOND with us based on our own emotional disclosure and demonstration of character, values, philosophy, and humanity that they respect and identify with.
This is the difference between making a living from transactions, and creating equity by relationship."
– Dan Kennedy
It's all about "how much you made when you were right" & "how little you lost when you were wrong"