Advice for Selling to Boomers By Craig Ballantyne
One of my mentors recently gave this advice on selling high-priced products to men over 50.
He said it was okay to share as long as his identity was kept secret. Enjoy!
"If you’re selling to the leading aged boomers and above, particularly if they are more Conservative than Liberal, then they are all having this conversation every night about their adult children and the state of society in general.
They believe most people are lazy and society is crumbling. You don’t have to put it in their heads. It’s going on all the time.
So all you have to do is link to it by:
a) Flattery that this thing you are offering is only for them because they have classic American values such as a good work ethic, ambition, and opportunity, while the young ‘uns are too dumb and lazy and too busy playing their video games to even pay attention to it;
b) A nostalgic link of any similar offers. For example, “This investment harkens back to…”
That approach also works."
Source: ETR