by winston » Sun Jan 30, 2011 8:18 am
Also, in their haste to deliver on the goal, they misunderstand the business and brand strategy development process and try to fast-track it or gloss over it, he reports.
CEOs adopting a command-and-control business management style fail when it comes to recruiting and encouraging all members of the company, to work together to deliver a product or a service, that can effectively compete with compelling Western brands, explains Baladi.
They fail not only to harness the energy and intellectual contributions of all the constituents they have on hand, not to mention their untapped intrinsic enthusiasm, whose loss or absence is impossible to measure, but also to create a culture that works to ensure that the customer promise is delivered on a consistent basis, he rues.
It's all about "how much you made when you were right" & "how little you lost when you were wrong"