'Buy & Fold': An Alternative Strategy By Lauren Tara LaCapra
NEW YORK (TheStreet) - Simon Baker, the founder of Baker Avenue Asset Management, got his start managing wealth at big Wall Street firms.
But the U.K.-born money manager bristles when presented with arguments for the traditional "buy and hold" methodology still touted by his various alma maters.
"I don't want to be coy or anything, but I think people are tired of seeing these same commercials and seeing these same adverts," says Baker. "It's like that expression of putting lipstick on the pig. People are like, 'Wait a second, you can change the quote but it looks exactly the same and tastes exactly the same.'"
http://www.thestreet.com/story/10805391 ... L_atb_html
It's all about "how much you made when you were right" & "how little you lost when you were wrong"