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Re: The 36 Strategies
Posted:
Thu Jul 10, 2008 1:42 pm
by helios
Strategy 29 - Deck the Tree With Flowers Shu Shang Kai Hua (樹上開花)
= borrow to dress up one's image/ settings; one might be on the weak side, one's battle can appear strong;
= the flock of wild geese flying across the sky appears to be invincible because of their thick feathered wings.
Examples:
1. Enhancing the product packaging to rejuvenate the brand;
2. Bundling & repackaging services;
3. Private residential properties: use of bold, creative marketing strategies, especially during recession times.
Re: The 36 Strategies
Posted:
Sat Jul 12, 2008 8:23 am
by helios
Strategy 30 - The Guest Takes Over as Host ; Fan Ke Wei Zhu (反客為主)
= try to put in one's foot when there's a crack & control in the enemy's vitals
Examples:
1. Foot-in-the-door approach/ strategy, to invite a new shareholder (who could be of another company) as a means to increase its financial strength & influence.
When the new shareholder holds a substantial # of shares, he's given one or more board seats. Over time, he garners more shares, & mount a complete takeover of the Co.;
2. Profit-sharing & stock-ownership schemes for workers. As such, workers will take an active role & interest in the welfare & progress of the Co.
Re: The 36 Strategies
Posted:
Sat Jul 12, 2008 8:38 am
by helios
Desperate Strategies #31-36:
Strategy 31 - Beauty Scheme ; Mei Ren Ji (美人计)
= when facing the strong enemy, one should aim to control the general
= when facing the intelligent enemy, one shold plot to dampen the morale
= once the general's fighting spirit is lowered, the army is weakened;
= one should attack the enemy at its weakness, & conserve one's energy.
Examples:
1. Good looks are an asset for competitive advantages for the Co., celebrity endorsement for publicity mileage.
Chinese saying: It's difficult for a hero to overcome a young maiden's trap
Re: The 36 Strategies
Posted:
Mon Jul 14, 2008 8:24 am
by helios
Strategy 32 - Empty City Scheme ; Kong Cheng Ji (空城計)
= display its weakness to confuse the enemy, make him abandon the attack as he perceived it can be a trickery/ suspicion;
Examples:
1. A high-risk strategy;
2. Putting up a brave front;
3. Use of Bogus Companies/ Scam, etc.
Re: The 36 Strategies
Posted:
Mon Jul 14, 2008 8:33 am
by helios
Strategy 33 - Double Agent Ploy; Fan Jian Ji (反間計)
= when the enemy lays traps, one will set up more traps within his traps, to create internal chaos
Examples:
1. Use enemy's spy against him, to create discord and confusion;
2. Commercial espionage;
3. Research Companies, Agencies to gain access to restrictive data.
Re: The 36 Strategies
Posted:
Tue Jul 15, 2008 7:47 am
by helios
Strategy 34 - Self-inflicted Injury Scheme ; Ku Rou Ji (苦肉計)
= Under normal circumstances, a person would not intentionally harm himself. Thus, if someone is hurt, others would believe that he has been injured by another (as the victim);
= Pretending to be the victim will gain the enemy's trust & sow discord among enemy members;
= Similar to playing with an innocent child, as long as you act according to his wishes, you'll be able to trick him.
Examples:
1. Price cuts & sales promotion;
2. To overcome short-term difficulties;
3. Cutting losses & gaining market share quickly.
Re: The 36 Strategies
Posted:
Tue Jul 15, 2008 8:00 am
by helios
Strategy 35 - Interconnected Ploy; Lian Huan Ji (连环计)
= if the enemy has a strong army, a head-on confrontation is not advisable;
= one should utilize a few connected strategies to decrease the enemy's power;
Examples:
1. Corporate strategies that are combined with many other strategies within the Co., e.g. sound financial plan, marketing plan, R&D plan, production plan, HR plan, etc.
- Each of these is affected by environmental constraints, political, economic, social & opportunities. The Co. must thoroughly analyse the market & consumer trends, while not ignoring competitive forces. Using varied strategies, the Co. can exercise greater flexibility to out-pace its competitors;
2. Multiple strategies in business to gain market share;
3. Innovate & create advantages via strategic alliance.
Re: The 36 Strategies
Posted:
Sun Jul 09, 2023 7:52 am
by helios
Strategy 36 - The Escape - Best Strategy Zou Wei Shang Ji (走為上計)
= in a desperate situation whereby the enemy is obviously strong, a total retreat is the best option
= there's nothing wrong with a retreat to avoid confrontation with a strong enemy.
NB: this strategy advocates retreating as a means to plan for the next attack.
Examples:
1. Doing business in a severely corrupt environment, the Co. must be prepared to walk away if necessary;
2. Operating in unfamiliar markets, territories;
3. Knowing when to QUIT (be a shrewd investor/ trader).
Ends.
- All paragraphs are adapted from (book ver.) The 36 Strategies of The Chinese - by Wee Chow Hou/ Lan Luh Luh