by winston » Fri Apr 30, 2021 3:38 pm
Global Strategy: Inflation ahead – Seeking pricing power
The Covid-19 crisis has significantly depressed inflation, but with the ongoing vaccine rollout and brighter prospects of a recovering global economy, focus has shifted to rising prices and how inflation would behave in a post-vaccine world when an unleashing of accumulated savings is likely to boost final demand significantly.
Certainly, there are still deflationary forces out there as employees are still furloughed with the various Covid waves, and this spare capacity should keep a lid on wage deals.
However, in certain sectors supply may not keep up with a sudden bounce back in demand, especially if some capacity has not survived the lockdowns.
For instance, many restaurants, entertainment venues and hotels have shut down and will take time to re-start. Hence businesses with higher pricing power should be better placed to exploit any surge in demand.
Besides the potential for higher wage costs in the future, other input costs such as commodity prices would also impact margins.
Source: OCBC
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