by winston » Thu May 09, 2024 10:38 am
China Strategy: Labour Day holiday highlights cautious consumer stance
Consumption data during the Labour Day holiday (1-5 May) highlighted that consumer sentiment remains subdued with robust traffic volume offset by a lower per capita spending, suggesting that consumption downgrade trend continues.
Despite that the number of tourists was 28% higher than the 2019 level, spending per tourist was 11% lower as more visitors travelled to smaller and lower-tier cities.
Duty-free sales trend in Hainan Island during the Labour Day holiday remained soft with Hainan offshore duty free sales down 38% YoY to CNY547m sales during the holiday period.
The latest People’s Bank of China’s (PBoC) 1Q24 Urban Depositor Survey published at the end of April also suggests consumer sentiment appears to be stabilising but the pace of recovery is subdued.
While 23% of respondents indicated a higher consumption propensity in 1Q24, which was at the same level in 4Q23, but this was well below the pre-pandemic level.
Hence, policy implementation post the April Politburo meeting would be a key catalyst to watch in the coming months, especially with regards to accelerating government bond issuance and housing inventory destocking.
We view the “trade-in programs” as being the more relevant in boosting consumption in the near-term. In addition, earnings growth estimates revision momentum would be another key indicator to watch from a corporate fundamental perspective.
From a fund flow perspective, global long-only mutual funds are still underweighting China in April despite narrowing the underweight position.
Southbound net inflows picked up in April and reached CNY74b vs an average of CNY41b in 1Q24 (Exhibit 4).
Post the recent bounce, Hong Kong (HK) and Chinese equities are trading around the lower-end of the range with Hang Seng Index at 8.5x forward price-to-earnings (PE) and MSCI China Index at 9.4x forward PE.
While the valuation discount of MSCI China Index vs MSCI Emerging Market Index has narrowed marginally to 16%, it is still at the high-end when compared to the average of 5% discount over the past five years.
In the meantime, we highlight opportunities in our investment themes:
i) the proliferation of generative artificial intelligence (AI),
ii) identifying quality growth and market leaders amid a bumpy recovery, and
iii) quality plays with decent yield to cushion market volatility.
Source: OCBC
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